The Oscars are here again. I love the Oscars although with 10 movies nominated in the best picture category, I’ve given up my usual tradition of trying to see all of the nominees.
One of the side-stories that I always find interesting is the swag that celebrities walk away with. I guess it interests me because I just can’t imagine getting gifts so extravagent – even after the IRS cracked down in 2006 to ensure celebrities paid taxes on these free gifts, the “swag” is still rather impressive.
It will contain Virgin Atlantic travel “gold cards” which provide access to world class lounges, priority check-in, upgrades, limo service and more miles; CDs; Vineyard Vines ties and preppy boxers; and Frank O’Hara’s acclaimed book of poetry entitled, “Meditations in an Emergency“.
The whole point of these gifts is to get celebrities to use/endorse/be photographed with these products. I do hope that a few choose the charity option however – apparently, the can refuse the bags and donate the value to charity.